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The Chinese Outbound Travel Market : with special insight into the image of Europe as destination /

By: World Tourism Organization (UNWTO) [autor].
Material type: TextTextPublisher: Madrid : World Tourism Organization (UNWTO) : European Travel Commission (ETC), 2008Description: xviii,178 páginas : gráficas, tablas ; 28 x 20 cm.ISBN: 9789284412372; 9789299005026.Subject(s): Turismo -- Aspectos económicos -- China | Turismo -- Aspectos económicos -- EuropaDDC classification: 338.4791051 W927c Content advice: This book 's purpose is to try all about how the Chinese market to Europe is currently. In terms of actual volume or short-termpotencial, nor easy to tap, but the short-term prospects for Europe as a destination remain uncertain, but as China grows into being a economic super-power, finding a way to appeal to the potential Chinese visitor is one of the most pressing questions facing the European travel industry
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 338.4791051 W927c (Browse shelf) Ej.1 Available 090274

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This book 's purpose is to try all about how the Chinese market to Europe is currently. In terms of actual volume or short-termpotencial, nor easy to tap, but the short-term prospects for Europe as a destination remain uncertain, but as China grows into being a economic super-power, finding a way to appeal to the potential Chinese visitor is one of the most pressing questions facing the European travel industry