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Principles of marketing / Philip Kotler
By: Kotler, Philip [autor]
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Contributor(s): Wrenn, Bruce | Clewett, Richard.
Material type: 
TextPublisher: New Jersey : Prentice Hall, 1986Description: xxix, 463 p : il.ISBN: 0137017499.Subject(s): MercadeoDDC classification: 658.8 K87p
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 K87p (Browse shelf) | Ej.1 | Available | 930097 |
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| 658.8 K87me Mercadotecnia / | 658.8 K87me Mercadotecnia / | 658.8 K87n La nueva competencia más allá de teoría z : | 658.8 K87p Principles of marketing / | 658.8 K87pr Principles of marketing / | 658.8 L218f Fundamentos de marketing / | 658.8 L218m 1998 Marketing / |
Con : Instructor's manual with case commentaries