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The butterfly customer : capturing the loyalty of today's elusive consumer / Susan M. O'Dell, Joan A. Pajunen.
By: O'Dell, Susan M
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Contributor(s): Pajunen, Joan A.
Material type: 
TextPublisher: Toronto : John Wiley & Sons, 1997Description: xxiii, 264 páginas.ISBN: 0471641979; 9780471641971.Subject(s): Marketing relacional | Servicio al cliente | Relaciones con los clientesDDC classification: 658.812 O232b
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.812 O232b (Browse shelf) | Ej.1 | Available | 11C0116 |
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| 658.812 M345 Marketing de clientes : cómo mantener fidelizar y conseguir nuevos clientes / | 658.812 M345 2007 Marketing de clientes : | 658.812 M681á Abrace a sus clientes : | 658.812 O232b The butterfly customer : | 658.812 R696c Creatividad en el servicio : una estrategia competitiva para latinoamérica / | 658.812 S516c Clientes para siempre / | 658.812 S947r Los resortes psicológicos de la venta / |
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