Catalog - Resource Center for Learning and Research

Back to Site - CRAI Library
Normal view MARC view ISBD view

Marketing management / Philip Kotler, Kevin Lane Keller

By: Kotler, Philip, 1931- [autor] | Keller, Kevin Lane, 1956- [autor].
Material type: TextTextPublisher: Upper Saddle River : Pearson : Prentice Hall, 2009Edition: Decimotercera edición.Description: 662 páginas : ilustraciones.Subject(s): Mercadeo | Administración de mercadeoDDC classification: 658.8 K874m 2009
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 658.8 K874m 2009 (Browse shelf) Ej.1 Available 180047

Incluye referencias bibliográficas (páginas: E1-G8) e índice