Biblioteca UNIBE catalog › Results of search for 'ccl=an:6686'

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	1.	Fundamentos de marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman; John E. G. Bateson. by Hoffman, K. Douglas [autor] \| Bateson, John E. G [autor]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Editors, 2008Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 H711f] (1).
	2.	El toque invisible: cuatro claves del marketing moderno / Harry Beckwith by Beckwith, Harry [autor] \| Suárez Azueta, César [traductor] \| Hoyos Parra, Francisco de [editor de negocios] \| López Andrade, José [editor de desarrollo] \| Hernández Garduño, José D [supervisor de producción]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Naucalpan de Juárez: Pearson Educación, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 B3977t] (1).
	3.	Venda lo invisible: la mercadotecnia de los servicios intangibles / Harry Beckwith, traducción: Ma.del Pilar Carril by Beckwith, Harry [autor] \| Carril Villarreal, María del Pilar [traductor]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Naucalpan de Juárez : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 B397v 1998] (1).