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1501.
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Cómo entrar en el mercado / E. Raymond Cosey, Frank V. Cespedes, V. Kasturi Rangan ; traducción Rosa María Rosas Sánchez
by Cosey, E. Raymond | Céspedes, Fran V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 685.8 C797c]
(3).
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1502.
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Creatividad y marketing / Roberto Duailibi, Harry Simonsen ; traducción: Consuelo Salamanca de Santamaria ; revisión técnica: Jan Edward Stornfelt
by Duailibi, Roberto [autor] | Simonsen, Harry [autor] | Salamanca de Santamaria, Consuelo [traductor] | Stornfelt, Jan Edward [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill Interamericana, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 D812c]
(3).
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1503.
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Marketing de abajo hacia arriba : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo
by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.835 R559m]
(1).
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1504.
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Elementos esenciales de la estrategia publicitaria / Don E. Schaltz, Stanley I. Tannenbaum
by Schaltz, Don E [autor] | Tannenbaum, Stanley [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 S387e]
(3).
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1505.
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Franquicias : la revolución de los 90 / Enrique González Calvillo, Rodrigo González Calvillo
by González Calvillo, Enrique [autor] | González Calvillo, Rodrigo [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8706 G643f]
(3).
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1506.
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El portafolio creativo del publicista / Ann Marie Barry
by Barry, Ann Marie [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 B279p]
(3).
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1507.
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Cómo llegar a ser publicista / James Webb Young
by Young, James Webb [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 Y73c]
(3).
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1508.
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La imágen de marca de los países / Josep Francesc Valls
by Valls, Josep Francesc [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.827 V195i]
(3).
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1509.
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Diccionario de computación / Alan Freedman
by Freedman, Alan. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: R 004.03 F853di 1993]
(2).
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1510.
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Aplique Quattro Pro 4 / Sthephen Cobb ; traducción Adolfo Seisdedos Bayon
by Cobb, Sthephen [autor] | Seisdedos Bayon, Adolfo [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 005.43 C653a]
(1).
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1511.
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Dos 5 a su alcance / Herbert Schilch
by Schilch, Herbert [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 005.43 S334d]
(1).
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1512.
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Introducción a las artes gráficas / William J. Hendry
by Hendry, William J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 686.22 H498i]
(1).
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1513.
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Contabilidad de costos : conceptos y aplicaciones para la toma de decisiones gerenciales / Ralph S. Polimeni [y otros tres]
by Polimeni, Ralph S [autor] | Fabozzi, Frank J, 1948- [autor] | Adelberg, Arthur H [autor] | Kole, Michael A [autor] | Rosas Lopetegui, Gloria Elizabeth [traductor] | Gómez García, Roque A [revisor técnico] | Suárez R., Martha Edna [editor]. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santafé de Bogotá : McGraw-Hill Interamericana, S.A., 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 657.42 C759 1994]
(2).
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1515.
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Las 22 leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout
by Ries, Al [autor] | Trout, Jack [autor] | Peralba, Raúl [traductor] | González del Río, Raúl [traductor] | Miranda Leñero, Eduardo [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 R559v]
(4). Checked out (1).
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1516.
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33 secretos eficaces para ventas por teléfono / Jeff Slutsky, Marc Slustky ; traducción Pilar V. Mscaró
by Slutsky, Jeff [autor] | Slustky, Marc [autor] | Mscaró, Pilar V [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 S634t]
(3).
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1517.
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Glosario de marketing y negocios / Virgilio Torres Morales
by Torres Morales, Virgilio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: R 658.803 T693g]
(3).
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1518.
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Algebra and Trigonometry : print test bank to accompany Zill, Dewar / Linda A. Hawley
by Hawley, Linda A. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 512.13 H396a 1990]
(1).
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1520.
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Relaciones humanas : un enfoque secretarial / Mª Thalía Domínguez Corona, Adalberto Espinosa Aguiar
by Domínguez Corona, Maria Thalia | Espinosa Aguilar, Adalberto. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.314502465 D671r]
(1).
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