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61.
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Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr
by Peter, J. Paul | Donnelly, Jr., James H. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P478a]
(1).
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62.
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Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Emma Navarro Vega.
by Fischer de la Vega, Laura | Navarro Vega, Alma Emma, aut. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 F534i 1996]
(1).
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63.
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Reingeniería de ventas (basada en el cliente) / Mark Blessington, Bill O'Connell ; traducción: Magaly Bernal Osorio, Leonardo Cano
by Blessington, Mark | O'Connell, Bill | Bernal Osorio, Magaly | Cano, Leonardo [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.81 B647r]
(1).
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64.
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El nuevo maximarketing : guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins, traducción: Roberto A. Haas
by Rapp, Stan | Collins, Thomas L | Haas, Roberto A [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.835 R221n]
(5).
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65.
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33 secretos eficaces para ventas por teléfono / Jeff Slutsky, Marc Slustky ; traducción Pilar V. Mscaró
by Slutsky, Jeff [autor] | Slustky, Marc [autor] | Mscaró, Pilar V [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 S634t]
(3).
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66.
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Marketing estratégico / Jean-Jacques, Lambin ; traducción Salvador Miguel, Antonio Carlos Cuenca
by Lambin, Jean-Jacques. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 L224m 1996]
(2).
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67.
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Marketing internacional / Philip R. Cateora ; traducción: Lino Santacruz Moctezuma; colaboración: Pablo A. Muñoz Gallegos.
by Cateora, Philip R | Santacruz Moctezuma, Lino [traductor] | Muñoz Gallegos, Pablo A [colaborador]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C359m 1995]
(5).
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68.
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Casos prácticas de marketing / Lambin Jean-Jacques : traducción y adaptación: Nora Lado, Jaime Rivera
by Lambin, Jean-Jacques [autor] | Lado, Nora [traductor] | Rivera, Jaime [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 L224c]
(1).
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69.
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Marketing al revés : como convertir a sus anteriores clientes en sus mejores clientes / Goerge R. Walther ; traducción: Octavio Posada Salazar, María Victoria Mejía Duque ; revisión técnica: Alberto Narváez Rozo
by Walther, Goerge R [autor] | Posada Salazar, Octavio [traductor] | Mejía Duque, María Victoria [traductor] | Narváez Rozo, Alberto [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 W237m]
(2).
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70.
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Marketing sin dinero! : 175 formas gratuitas fáciles y muy útiles para los pequeños negocios incrementen sus ventas! / Nicholas E. Bade
by Bade, Nicholas E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B133m]
(2).
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71.
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Fundamentals of marketing / Thomas K. Pritchett
by Pritchett, Thomas K | Pritchett, Betty M. Edition: Décima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P949f 1994]
(1).
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72.
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Marketing management : strategies and programs / Craig A. Kelly
by Kelley, Craig A. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K29m 1994]
(1).
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73.
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Instructor's manual to accompany clases in marketing management / Joseph P. Guiltinan, Gordon W. Paul
by Guiltinan, Joseph P | Paul, Gordon W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 G956i]
(1).
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74.
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Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica: Roberto Rosero Hinestroza
by Jany Castro, José Nicolás [autor] | Rosero Hinestroza, Roberto [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 J35i]
(1).
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75.
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Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman
by Claney, Kevin J | Shulman, Robert S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C587m]
(1).
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76.
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Granadores del maximarketing : el nuevo poder Preocuparse y atreverse! / Stan Rapp, Thomas L. Collins
by Rapp, Stan | Collins, Thomas L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.835 R221g]
(1).
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77.
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Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui
by Kinnear, Thomas C | Taylor, James R | Rosas Lopetegui, Gloria Elizabeth [traducción]. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 K55i 1993]
(3).
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78.
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El efecto dominó / Donald J. Vlcek ; traducción Rosa María Rosas Sanchez
by Vlcek, Donald J | Davidson, Jeffrey P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.4 V867e]
(2).
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79.
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Las 22 leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout
by Ries, Al [autor] | Trout, Jack [autor] | Peralba, Raúl [traductor] | González del Río, Raúl [traductor] | Miranda Leñero, Eduardo [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 R559v]
(4). Checked out (1).
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80.
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El efecto dominio / Donald J. VLCek, Jeffrey P. Davidson
by VLCek, Donald J | Davidson, Jeffrey P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 V867e]
(1).
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