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1.
El nuevo maximarketing : guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins, traducción: Roberto A. Haas

by Rapp, Stan | Collins, Thomas L | Haas, Roberto A [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R221n] (5).
2.
Granadores del maximarketing : el nuevo poder Preocuparse y atreverse! / Stan Rapp, Thomas L. Collins

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R221g] (1).
3.
Maximarketing : el nuevo rumbo de las estrategias de promoción publicidad y Mercadotecnia / Stan Rapp, Thomas L. Collins ; trad. de Robert A. Haas García

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R221m] (1).