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1501.
Cómo entrar en el mercado / E. Raymond Cosey, Frank V. Cespedes, V. Kasturi Rangan ; traducción Rosa María Rosas Sánchez

by Cosey, E. Raymond | Céspedes, Fran V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 685.8 C797c] (3).
1502.
Creatividad y marketing / Roberto Duailibi, Harry Simonsen ; traducción: Consuelo Salamanca de Santamaria ; revisión técnica: Jan Edward Stornfelt

by Duailibi, Roberto [autor] | Simonsen, Harry [autor] | Salamanca de Santamaria, Consuelo [traductor] | Stornfelt, Jan Edward [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 D812c] (3).
1503.
Marketing de abajo hacia arriba : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R559m] (1).
1504.
Elementos esenciales de la estrategia publicitaria / Don E. Schaltz, Stanley I. Tannenbaum

by Schaltz, Don E [autor] | Tannenbaum, Stanley [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 S387e] (3).
1505.
Franquicias : la revolución de los 90 / Enrique González Calvillo, Rodrigo González Calvillo

by González Calvillo, Enrique [autor] | González Calvillo, Rodrigo [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8706 G643f] (3).
1506.
El portafolio creativo del publicista / Ann Marie Barry

by Barry, Ann Marie [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 B279p] (3).
1507.
Cómo llegar a ser publicista / James Webb Young

by Young, James Webb [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 Y73c] (3).
1508.
La imágen de marca de los países / Josep Francesc Valls

by Valls, Josep Francesc [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.827 V195i] (3).
1509.
Diccionario de computación / Alan Freedman

by Freedman, Alan.

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: R 004.03 F853di 1993] (2).
1510.
Aplique Quattro Pro 4 / Sthephen Cobb ; traducción Adolfo Seisdedos Bayon

by Cobb, Sthephen [autor] | Seisdedos Bayon, Adolfo [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 005.43 C653a] (1).
1511.
No cover image available
Dos 5 a su alcance / Herbert Schilch

by Schilch, Herbert [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 005.43 S334d] (1).
1512.
Introducción a las artes gráficas / William J. Hendry

by Hendry, William J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 686.22 H498i] (1).
1513.
Contabilidad de costos : conceptos y aplicaciones para la toma de decisiones gerenciales / Ralph S. Polimeni [y otros tres]

by Polimeni, Ralph S [autor] | Fabozzi, Frank J [autor] | Adelberg, Arthur H [autor] | Kole, Michael A [autor] | Rosas Lopetegui, Gloria Elizabeth [traductor] | Gómez García, Roque A [revisor técnico] | Suárez R., Martha Edna [editor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill Interamericana, S.A., 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 657.42 C759 1994] (2).
1515.
Las 22 leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout

by Ries, Al [autor] | Trout, Jack [autor] | Peralba, Raúl [traductor] | González del Río, Raúl [traductor] | Miranda Leñero, Eduardo [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559v] (5).
1516.
33 secretos eficaces para ventas por teléfono / Jeff Slutsky, Marc Slustky ; traducción Pilar V. Mscaró

by Slutsky, Jeff [autor] | Slustky, Marc [autor] | Mscaró, Pilar V [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 S634t] (3).
1517.
Glosario de marketing y negocios / Virgilio Torres Morales

by Torres Morales, Virgilio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: R 658.803 T693g] (3).
1518.
Algebra and Trigonometry : print test bank to accompany Zill, Dewar / Linda A. Hawley

by Hawley, Linda A.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 512.13 H396a 1990] (1).
1520.
Relaciones humanas : un enfoque secretarial / Mª Thalía Domínguez Corona, Adalberto Espinosa Aguiar

by Domínguez Corona, Mª Thalía | Espinosa Aguilar, Adalberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.314502465 D671r] (1).