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21.
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

by Lamb, Charles W [autor] | Hair, Joseph F [autor] | McDaniel, Carl [autor].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L218ma 1998] (1).
22.
Marketing para no conocedores / J. Paul Peter

by Peter, J. Paul [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478m] (1).
23.
Promueva su negocio con publicidad gratuíta o casi... / Donna G. Albretch

by Albretch, Donna G [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 A341p] (1).
24.
Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

by Lamb, Charles W [autor] | Hair, Jr., Joseph F [autor] | McDaniel, Carl [autor].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L218m 1998] (1).
25.
El poder de la promoción / Jeffrey Sussman

by Sussman, Jeffrey [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 S964p] (1).
26.
Gestión de la indentidad empresarial y su impacto sobre los resultados / Juan Carlos Arranz

by Arranz Juan Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.827 A773g] (1).
27.
Marketing desde el punto de venta : merchandising / Juan Carlos Fresco

by Fresco, Juan Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Ediciones Macchi, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 F884m] (2).
28.
Mercadotecnia fácil! / Sarah White ; traducción: Mª del Pilar Carril

by White, Sarah [autor] | Carril, Mª del Pilar [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 W583m] (1).
29.
Temas de introducción al marketing / Francisco Serrano Gómez

by Serrano Gómez, Francisco.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S487t 1997] (1).
30.
Marketing internacional avanzado / Josep Bertrán

by Bertrán, Josep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 B548m] (1).
31.
Publicidad : principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania De Porres Cárdenas

by Wells, William | Burnnett, John | Moriarty, Sandra.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 W453p 1996] (2).
32.
No cover image available
Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr

by Peter, J. Paul | Donnelly, Jr., James H.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478a] (1).
33.
No cover image available
El libro del vendedor excelente : 150 ideas para lograr el éxito personal y profesional / Héctor Rodríguez

by Rodríguez, Héctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santo Domingo : Susaeta, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: RD 658.8101 R696L] (2).
34.
Teoría y Aplicaciones del marketing / José Luis d Córdoba Villar, José Mª Torre Romer

by Córdoba Villar, José Luis de | Torres Romer, José Mª.

Edition: Tercera edición corregidaMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Ediciones Deusto, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C796t] (1).
35.
Publicidad marketing y comunicación : herramientas para la pequeña empresa / Víctor Manuel Molero Ayala

by Molero Ayala, Víctor Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1314 M718p] (1).
36.
La guía de planificación del mercado / David H. Bangs

by Bangs David H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Ediciones Macchi, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8101 B216g] (1).
37.
Mitos del marketing que están matando a los negocios : ­ no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman

by Claney, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C587m] (1).
39.
La lógica de la emoción y del espensor / Paolo Girone

by Girone, Paolo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Ediciones Díaz De Santos, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 G527L] (1).
40.
El arte de cerrar un trato / James J. Pickerns

by Pickerns, James J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Grijalbo, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.85 P594a] (1).