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41.
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Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr
by Peter, J. Paul | Donnelly, Jr., James H. Edition: Tercera ediciónMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P478a]
(1).
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42.
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El libro del vendedor excelente : 150 ideas para lograr el éxito personal y profesional / Héctor Rodríguez
by Rodríguez, Héctor. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santo Domingo : Susaeta, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: RD 658.8101 R696L]
(2).
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43.
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Teoría y Aplicaciones del marketing / José Luis d Córdoba Villar, José Mª Torre Romer
by Córdoba Villar, José Luis de | Torres Romer, José Mª. Edition: Tercera edición corregidaMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C796t]
(1).
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44.
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Publicidad marketing y comunicación : herramientas para la pequeña empresa / Víctor Manuel Molero Ayala
by Molero Ayala, Víctor Manuel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1314 M718p]
(1).
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45.
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La guía de planificación del mercado / David H. Bangs
by Bangs David H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Buenos Aires : Ediciones Macchi, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8101 B216g]
(1).
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46.
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Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman
by Claney, Kevin J | Shulman, Robert S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C587m]
(1).
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48.
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La lógica de la emoción y del espensor / Paolo Girone
by Girone, Paolo. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Díaz De Santos, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 G527L]
(1).
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49.
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El arte de cerrar un trato / James J. Pickerns
by Pickerns, James J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Grijalbo, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.85 P594a]
(1).
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53.
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Marketing con ingenio / Jeff Slutsky, Marc Slutsky
by Slutsky, Jeff [autor] | Slutsky, Marc [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S634m]
(1).
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54.
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Relaciones públicas para mercadeo y ventas / David Wragg
by Wragg, David [autor] | Ramos Ramírez, Zulma [traductor] | Serna Gómez, Humberto [asesor, revisor técnico] | Rabinovici, Rolnik [diseñador de cubierta]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Legis, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 W939r]
(1).
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55.
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Convention sales services / Milton T. Astroff, James R. Abbey
by Astroff, Milton T | Abbey, James R. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cranbury : Waterbury Press, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.456 A859c 1991]
(2).
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56.
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Cómo vender servicios / Malcolm H. B. MacDonald
by MacDonald, Malcolm H. B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 M135c]
(1).
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57.
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La venta consultiva : un método de ventas centrado en la asesoria al cliente / Mack Hanan
by Hanan, Mack. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Grupo Editorial Norma, 1989Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 H233v 1989]
(1).
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58.
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Relailing / Dale M. Lewison, M. Wayne De Lozier
by Lewison, Dale M | Delozier, M. Wayne. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Columbus : Merrell Publishers, 1989Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 L677r]
(1).
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59.
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Relailing / Dale M. Lewison y otros tres
by Lewison, Dale M | Prough, George | Works, John | Delozier, M. Wayne. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Columbus : Merrell Publishers, 1986Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 L677r 1986]
(1).
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60.
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Estrategias de Harvard
by Harvard Business Review. Material type: Text; Format:
print
Publisher: Bogotá : Educar Cultural Recreativa, 1988Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: R 658.808 E79 1988]
(7).
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