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61.
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Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr

by Peter, J. Paul | Donnelly, Jr., James H.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478a] (1).
62.
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Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Emma Navarro Vega.

by Fischer de la Vega, Laura | Navarro Vega, Alma Emma, aut.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 F534i 1996] (1).
63.
Reingeniería de ventas (basada en el cliente) / Mark Blessington, Bill O'Connell ; traducción: Magaly Bernal Osorio, Leonardo Cano

by Blessington, Mark | O'Connell, Bill | Bernal Osorio, Magaly | Cano, Leonardo [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.81 B647r] (1).
64.
El nuevo maximarketing : guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins, traducción: Roberto A. Haas

by Rapp, Stan | Collins, Thomas L | Haas, Roberto A [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R221n] (5).
65.
33 secretos eficaces para ventas por teléfono / Jeff Slutsky, Marc Slustky ; traducción Pilar V. Mscaró

by Slutsky, Jeff [autor] | Slustky, Marc [autor] | Mscaró, Pilar V [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 S634t] (3).
66.
Marketing estratégico / Jean-Jacques, Lambin ; traducción Salvador Miguel, Antonio Carlos Cuenca

by Lambin, Jean-Jacques.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224m 1996] (2).
67.
Marketing internacional / Philip R. Cateora ; traducción: Lino Santacruz Moctezuma; colaboración: Pablo A. Muñoz Gallegos.

by Cateora, Philip R | Santacruz Moctezuma, Lino [traductor] | Muñoz Gallegos, Pablo A [colaborador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 1995] (5).
68.
Casos prácticas de marketing / Lambin Jean-Jacques : traducción y adaptación: Nora Lado, Jaime Rivera

by Lambin, Jean-Jacques [autor] | Lado, Nora [traductor] | Rivera, Jaime [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224c] (1).
69.
Marketing al revés : como convertir a sus anteriores clientes en sus mejores clientes / Goerge R. Walther ; traducción: Octavio Posada Salazar, María Victoria Mejía Duque ; revisión técnica: Alberto Narváez Rozo

by Walther, Goerge R [autor] | Posada Salazar, Octavio [traductor] | Mejía Duque, María Victoria [traductor] | Narváez Rozo, Alberto [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 W237m] (2).
70.
Marketing sin dinero! : 175 formas gratuitas fáciles y muy útiles para los pequeños negocios incrementen sus ventas! / Nicholas E. Bade

by Bade, Nicholas E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 B133m] (2).
71.
Fundamentals of marketing / Thomas K. Pritchett

by Pritchett, Thomas K | Pritchett, Betty M.

Edition: Décima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P949f 1994] (1).
72.
Marketing management : strategies and programs / Craig A. Kelly

by Kelley, Craig A.

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K29m 1994] (1).
73.
Instructor's manual to accompany clases in marketing management / Joseph P. Guiltinan, Gordon W. Paul

by Guiltinan, Joseph P | Paul, Gordon W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 G956i] (1).
74.
Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica: Roberto Rosero Hinestroza

by Jany Castro, José Nicolás [autor] | Rosero Hinestroza, Roberto [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 J35i] (1).
75.
Mitos del marketing que están matando a los negocios : ­ no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman

by Claney, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C587m] (1).
76.
Granadores del maximarketing : el nuevo poder Preocuparse y atreverse! / Stan Rapp, Thomas L. Collins

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R221g] (1).
77.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui

by Kinnear, Thomas C | Taylor, James R | Rosas Lopetegui, Gloria Elizabeth [traducción].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 K55i 1993] (3).
78.
El efecto dominó / Donald J. Vlcek ; traducción Rosa María Rosas Sanchez

by Vlcek, Donald J | Davidson, Jeffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.4 V867e] (2).
79.
Las 22 leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout

by Ries, Al [autor] | Trout, Jack [autor] | Peralba, Raúl [traductor] | González del Río, Raúl [traductor] | Miranda Leñero, Eduardo [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559v] (5).
80.
El efecto dominio / Donald J. VLCek, Jeffrey P. Davidson

by VLCek, Donald J | Davidson, Jeffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 V867e] (1).