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Market segmentation : conceptual and methodological foundations/ Michel Wedel, Wagner A. Kamakura.

by Wedel, Michel | Kamakura, Wagner A. (Wagner Antonio).

Edition: Segunda ediciónMaterial type: Text Text; Format: print Publisher: Boston : Kluwer Academic Publishers, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 W391m 2000] (1).
2.
Decision modeling in policy management : an introduction to the analytic concepts / Giampiero E. G. Beroggi

by Beroggi, Giampiero E. G, 1960-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Kluwer Academic Publishers, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.403 B532d] (1).