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Mercadotecnia : un enfoque integrador / Welson J. Taylor, Roy T. Shaw ; traducción: Lorenzo Razo Morales

by Taylor, Welson J [autor] | Shaw, Roy T [autor] | Razo Morales, Lorenzo [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial Trillas, 1986Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 T247m] (1).
2.
Fundamentos de mercadeo / Weldon J. Taylor, Roy T. Shaw, Eduardo López-Ballori

by Taylor, Weldon J | Shaw, Roy T | López-Ballori, Eduardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1977Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 T247f] (1).