|
|
1.
|
Principios de marketing
by Kotler, Philip [autor] | Armstrong, Gary [autor]. Edition: Decimoséptima ediciónMaterial type:  Text; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Mexico : Pearson Hispanoamerica, 2017Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
|
|
|
2.
|
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Mónica Gabriela Martínez Gay ; revisión técnica: Roberto Garza Castillón Cantú ... [y otros cinco]
by Kotler, Philip, 1941 [autor] | Armstrong, Gary [autor] | Martínez Gay, Mónica Gabriela [traductor] | Garza Castillo Cantú, Roberto [revisor técnico] | Corro Villanueva, José Santiago [revisor técnico] | Figueroa Cruces, Magdalena [revisor técnico] | Fournier, Agnes [revisor técnico] | Tena, Estela [revisor técnico] | Barreiro, Iván [revisor técnico]. Edition: Octava ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K874f 2008]
(4).
|
|
|
3.
|
Principios de marketing
by Kotler, Philip [autor] | Armstrong, Gary [autor]. Edition: Decimosegunda ediciónMaterial type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mexico : Pearson Educación de México, S.A. de C.V., 2008Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
|
|
|
4.
|
Marketing an introduction / Gary Armstrong, Philip Kotler
by Armstrong, Gary | Kotler, Philip. Edition: Séptima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson : Prentice Hall, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 A735m]
(1).
|
|
|
5.
|
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Roberto Escalona García ; revisión técnica: Ivonne Raso Arcaute
by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto [traductor] | Raso Arcaute, Ivonne [revisión técnica]. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87f 2003]
(3).
|
|
|
6.
|
Fundamentos de mercadotecnia / Philip kotler, Gary Armstrong ; traducción: Guadalupe Meza Staines
by Kotler, Philip [autor] | Armstrong, Gary [autor] | Meza Staines, Guadalupe [ traductor]. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 k87f 1998]
(1).
|
|
|
7.
|
Mercadotecnia / Philip Kotter, Gary Armstrong ; traducción Pilar Mascaró Sacristán
by Kotter, Philip [autor] | Armstrong, Gary [autor] | Mascaró Sacristán, Pilar [traductor]. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87m 1996]
(2).
|
|
|
8.
|
Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción: Guillermina Cuevas Mesa
by Kotler, Philip | Armstrong, Gary | Cuevas Mesa, Guillermina [traductor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87f 1991]
(2).
|