Catalog - Resource Center for Learning and Research
Back to Site - CRAI LibraryCatalog - Resource Center for Learning and Research
Back to Site - CRAI LibraryItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Libro (reserva) | Biblioteca Central UNIBE | Reserva | 338.4791 W927h (Browse shelf) | Ej. 1 | Checked out | 21/10/2024 | 240000 |
Chapter 1. Introduction |
Chapter 2. Key insights from members' survey |
Chapter 3. Contemporary marketing evaluation |
Chapter 4. Offline consumer marketing activities |
Chapter 5. Online consumer-marketing activities |
Chapter 6. Trade and B2B marketing activities |
Chapter 7. Overarching marketing evaluation |