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Marketing international / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R [autor] | Gilly, Mary C [autor] | Graham, John L [autor].

Edition: 18ª ediciónMaterial type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2020Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359i 2020] (1).
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International marketing / Philip R. Cateora, John L. Graham

by Cateora, Philip R [autor] | Graham, John L [autor].

Edition: Decimotercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359i 2007] (1).
3.
Marketing internacional / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 2001] (2).
4.
Marketing internacional / Philip R. Cateora ; traducción: Lino Santacruz Moctezuma; colaboración: Pablo A. Muñoz Gallegos.

by Cateora, Philip R | Santacruz Moctezuma, Lino [traductor] | Muñoz Gallegos, Pablo A [colaborador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 1995] (5).