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Administración del marketing : un enfoque en la toma estratégica de decisiones / John W. Mullins [y otros tres] ; traducción: Jorge Humberto Romo Muñoz, Francisco Javier Dávila Martínez ; revisión técnica: Raúl Mejía Estañol.

by Mullins, John W. (John Walker) [autor] | Walker Jr, Orville C [autor] | Boyd Harper W., Jr [autor] | Larréché, Jean-Claude [autor] | Romo Muñoz, Jorge Humberto [traductor] | Dávila Martínez, Francisco Javier [traductor] | Mejía Estañol, Raúl [revisor técnico].

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 A238 2007] (1).
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Marketing estratégico / Orville C. Walker [y otros tres]

by Walker, Orville C [autor] | Boyd, Harper W., Jr [autor] | Mullins, John [autor] | Larréché, Jean-Claude [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M345] (4).