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Estrategia de marketing O. C. Ferrell y Michael D. Hartline ; traducción: Magda Elizabeth Treviño Rosales, Ma. del Pilar Carril Villarreal ; revisión técnica: Francisco Javier Meza Canales, Percy S. Marquina

by Ferrell, O. C [autor] | Hartline, Michael D [autor] | Carril Villarreal, María del Pilar [traductor.] | Treviño Rosales, Magda Elizabeth [traductor.] | Meza Canales, Francisco Javier [revisor técnico] | Marquina, Percy S [revisor técnico].

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Editores, 2012Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F383e 2012] (2).
2.
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Estrategía de marketing / O.C. Ferrell, Michael D. Hartline ; traduccion Verania de Parres

by Ferrell, O. C [autor] | Hartline, Michael D [autor] | Parres, Verania de [traductor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson Editores, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F383e 2006] (2).
3.
Introducción a los negocios en un mundo cambiante / O.C. Ferrell ... [et al.] ; traducción, Jorge Luis Blanco y Correa Magallanes.

by Ferrell, O. C | Hirt, Geoffrey | Adriaenséns Rodriguez, Marianela | Flores Cardenas, Miguel Angel | Ramos Garza, Leticia | Blanco y Correa Magallanes, Jorge Luis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 650 I619] (1).
4.
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell

by Pride, William M | Ferrell, O. C.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print Publisher: Boston : Houghton Mifflin Harcourt, 1985Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P947m 1985] (2).