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Exploring marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G [autor] | Babin, Barry J [autor].

Edition: Novena ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson : South-Western College Publishing, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 Z68e 2007] (1).
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Marketing: crear y mantener clientes en un mundo de comercio-e / William G. Zikmund, Michael d'Amico.

by Zikmund, William G | D'Amico, Michael.

Edition: Séptima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : International Thomson Editores, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 Z68m 2002] (2).
3.
Investigación de mercados / William G. Zikmund ; traducción: Miguel Ángel Sanchez Carrión

by Zikmund, William G [autor] | Sanchez Carrión, Miguel Ángel [traductor].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 Z68i 1998] (3).