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1.
Comportamiento del consumidor: enfoque América Latina / Rolando Arellano Cueva

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8242 A679c] (1).
2.
Marketing : enfoque América Latina/ : Rolando Arellano Cueva ; revisión técnica José Luis Robles Ramírez, José I Rojas Méndez.

by Arellano Cueva, Rolando | Robles Ramíre, José Luis [revisión técnica] | Rojas Méndez, José I [revisión técnica].

Edition: Primera ediciónMaterial type: Text Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 A679m] (1).