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1.
Investigación de mercados / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A, 1938- [autor] | Kumar, V, 1957- | Day, George S.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial Limusa : John Wiley & Sons, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 A111i 2001] (1).
2.
Construir marcas poderosas / David A. Aaker

by Aaker, David A, 1938- [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.827 A111c] (1).
3.
Investigación de mercados / David A. Aaker ; traducción Jaime Gómez Mont

by Aaker, David A, 1938- [autor] | Gómez Mont, Jaime, trad.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 A111i 1989] (1).
4.
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Management de la publicidad : perspectivas prácticas / David A. Aaker, John G. Myers ; prólogo: Josep Chias i Suriol ; compilación y adaptación: Roberto M. Alvarez del Blanco

by Aaker, David A, 1938- [autor] | Myers, John G | Álvarez del Blanco, Roberto M [compilador , adaptador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Hispano Europea, 1984Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 A111m] (2).
5.
El éxito de tu producto está en la marca: las mejores estrategias para desarrollarla y fortalecer / David A Aaker

by Aaker, David A, 1938- [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.827 A111e] (1).