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	1.	Dirección de marketing : gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello. by Lambin, Jean-Jacques \| Gallucci, Carlo \| Sicurello, Carlos. Edition: Segunda ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224d 2009] (1).
	2.	Marketing estratégico / Jean-Jacques, Lambin ; traducción Salvador Miguel, Antonio Carlos Cuenca by Lambin, Jean-Jacques. Edition: Tercera ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224m 1996] (2).
	3.	Casos prácticas de marketing / Lambin Jean-Jacques : traducción y adaptación: Nora Lado, Jaime Rivera by Lambin, Jean-Jacques [autor] \| Lado, Nora [traductor] \| Rivera, Jaime [traductor]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224c] (1).
	4.	No cover image available Marketing estratégico / Jean-Jacques Lambin : traducción: Alejandro Molla Descals, Salvador Miquel Peris by Lambin, Jean-Jacques [autor] \| Molla Descals, Alejandro [traductor] \| Miquel Peris, Salvador [traductor]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224m] (1).