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Marketing / E. Jerome McCarthy, William D. Perreault

by McCarthy, E. Jerome | Perreault, William D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M123m 1997] (2).
2.
Essentials of marketing / E. Jerome McCarthy ; with the assistance of Andrew A. Brogowicz

by McCarthy, E. Jerome | Brogowicz, Andrew A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood : Richard D. Irwin, 1982Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M123e 1982] (2).