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1.
Marketing internacional

by Czinkota, Michael R [autor] | Ronkainen, Ilkka A [autor].

Edition: Décimo primera ediciónMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Ciudad de México : Cengage Learning Editores, 2019Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
4.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Frank Witman Piersol

by Czinkota, Michael R.

Edition: 6ª ediciónMaterial type: Computer file Computer file; Format: electronic Publisher: México : Pearson Educación, 2002Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0933] (1).
5.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción: Frank Witman Piersol ; revisión técnica: Carlos Ruy Martínez Martínez

by Czinkota, Michael R [autor] | Ronkainen, Ilkka A [autor] | Piersol, Frank W [traductor] | Martínez Martínez, Carlos Ruy [revisor técnico].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C998m 2002] (1).
6.
Administración de la mercadotécnia / Michael CzinKota, Masaaki Kotabe ; traducción: Manuel Ortiz Staines ; revisión técnica: Yezmín López Taymani

by Czinkota, Michael R [autor] | Kotabe, Masaaki [autor] | Ortiz Staines, Manuel [traductor] | López Taymani, Yezmín [revisor técnico].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson Learning, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C998a 2001] (2).
7.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen

by Czinkota, Michael R | Ronkainen, Ilka A.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C998m 1996] (3).