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Marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson

by Hoffman, K. Douglas | Bateson, John E. G.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print Publisher: México : Cengage Learning Editores, 2012Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 H699m 2012] (2).
2.
Fundamentos de marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman; John E. G. Bateson.

by Hoffman, K. Douglas [autor] | Bateson, John E. G [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Editors, 2008Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 H711f] (1).