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La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traducción Adriana de Hassan.

by Chan Kim W | Mauborgne Renée | Hassan Adriana de.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C454e 2005] (1).
2.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan [autor] | Mauborgne, Renée [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business Review Press, 2005Online access: Table of contents Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 K49b] (1).