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Compartimiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth H. Coney ; traduccion Maria del Pilar Carril Villarreal

by Hawkins, Del I | Best, Roger J | Coney Kenneth A.

Edition: Novena ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 H393c 2004] (1).