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Estrategia de marketing O. C. Ferrell y Michael D. Hartline ; traducción: Magda Elizabeth Treviño Rosales, Ma. del Pilar Carril Villarreal ; revisión técnica: Francisco Javier Meza Canales, Percy S. Marquina

by Ferrell, O. C [autor] | Hartline, Michael D [autor] | Carril Villarreal, María del Pilar [traductor.] | Treviño Rosales, Magda Elizabeth [traductor.] | Meza Canales, Francisco Javier [revisor técnico] | Marquina, Percy S [revisor técnico].

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Editores, 2012Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F383e 2012] (2).
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Estrategía de marketing / O.C. Ferrell, Michael D. Hartline ; traduccion Verania de Parres

by Ferrell, O. C [autor] | Hartline, Michael D [autor] | Parres, Verania de [traductor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson Editores, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F383e 2006] (2).