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Boone & Kurtz's contemporary business / David L. Kurtz.

Por: Colaborador(es): Tipo de material: TextoTextoIdioma: Español Editor: Hoboken : John Wiley & Sons, 2012Edición: Decimoquinta ediciónDescripción: 1 volumen (varias paginaciones) : ilustraciones en color ; 24 x 29 cmISBN:
  • 9781118291986 (hardback)
  • |a 9781118218167 (binder ready version)
Otro título:
  • Contemporary business
Títulos uniformes:
  • Contemporary business
Tema(s): Clasificación CDD:
  • 658 K969b 2012
Contenidos:
BUSINESS IN A GLOBAL ENVIRONMENT 1. The changing face of business 2. Business ethics and social responsability 3. Economic challenges facing contemporary business 4. Competing in world markets STARTING AND GROWING YOUR BUSINESS 5. Forms of business ownership and organization 6. Starting your own business: the entrepreneurship alternative MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS 7. Management, leadership, and the internal organization 8. Human resource management: from recruitment to labor relations 9. Top performance through empowerment, teamwork, and communication 10. Production and operations management MARKETING MANAGEMENT 11. Customer driven marketing 12. Product and distribution strategies 13. Promotion and pricing strategies MANAGING TECHNOLOGY AND INFORMATION 14. Using technology to manage information MANAGING FINANCIAL RESOURCES 15. Understanding accounting and financial statements 16. The financial management 17. Financial management
Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Copia número Estado Código de barras
Libro (general) Biblioteca Central UNIBE General 658 K969b 2012 (Navegar estantería(Abre debajo)) Ej. 1 Disponible 190353

Incluye bibliografía e índice

BUSINESS IN A GLOBAL ENVIRONMENT
1. The changing face of business
2. Business ethics and social responsability
3. Economic challenges facing contemporary business
4. Competing in world markets
STARTING AND GROWING YOUR BUSINESS
5. Forms of business ownership and organization
6. Starting your own business: the entrepreneurship alternative
MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS
7. Management, leadership, and the internal organization
8. Human resource management: from recruitment to labor relations
9. Top performance through empowerment, teamwork, and communication
10. Production and operations management
MARKETING MANAGEMENT
11. Customer driven marketing
12. Product and distribution strategies
13. Promotion and pricing strategies
MANAGING TECHNOLOGY AND INFORMATION
14. Using technology to manage information
MANAGING FINANCIAL RESOURCES
15. Understanding accounting and financial statements
16. The financial management
17. Financial management