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Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubais, Alex Rovisa Celma

by Dubais, Bernard [autor] | Rovisa Celma, Alex [autor].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 D815c] (1).
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Conducta del consumidor y márketing / José Luis León, Elena Olábarri

by León, José Luis [autor] | Olábarri, Elena [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Ediciones Deusto, 1991Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.834 L579c] (3).