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Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Frank Witman Piersol

by Czinkota, Michael R.

Edition: 6ª ediciónMaterial type: Computer file Computer file; Format: electronic Publisher: México : Pearson Educación, 2002Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0933] (1).
2.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción: Frank Witman Piersol ; revisión técnica: Carlos Ruy Martínez Martínez

by Czinkota, Michael R [autor] | Ronkainen, Ilkka A [autor] | Piersol, Frank W [traductor] | Martínez Martínez, Carlos Ruy [revisor técnico].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C998m 2002] (1).