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Principles of marketing / Philip Kotler, Gary Armostrong

By: Kotler, Philip .

Contributor(s): Armostrong, Gary .

Material type: Text

TextSeries: Eastern economy edition.Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Edition: 10ª edición.Description: xxix, 661 páginas.ISBN: 8120323491.Subject(s): Mercadeo

| Mercadeo -- -Aspectos morales y Eticos

| Comunicación en mercadeo

| Consumidores

| Productos nuevos

| Promoción de ventas

| Discriminación de precios

| Canales de comercialización

| Mercado de exportación

| Mercadeo -- -Aspectos sociales

DDC classification: 658.8 K87pr

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Title notes

Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Libro (general)	Biblioteca Central UNIBE	General	658.8 K87pr (Browse shelf)	Ej.1	Available		050597

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Principles of marketing / Philip Kotler, Gary Armostrong

By: Kotler, Philip.

Contributor(s): Armostrong, Gary.

By: Kotler, Philip .

Contributor(s): Armostrong, Gary .