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Principles of marketing / Philip Kotler

By: Kotler, Philip [autor].
Contributor(s): Wrenn, Bruce | Clewett, Richard.
Material type: TextTextPublisher: New Jersey : Prentice Hall, 1986Description: xxix, 463 p : il.ISBN: 0137017499.Subject(s): MercadeoDDC classification: 658.8 K87p
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 658.8 K87p (Browse shelf) Ej.1 Available 930097

Con : Instructor's manual with case commentaries