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161.
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Publicidad creativa / John Caples ; traducción: Alejandra Medrano
by Caples, John [autor] | Medrano, Alejandra [traductor]. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 C244p]
(1).
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162.
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Promoción y publicidad : guía para el asesor empresarial / Reece A. Franklin
by Franklin, Reece A [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 F833p]
(1).
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163.
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Estrategias cliente-servidor para el siglo XXI / Lisa-Ann L. Barnes, David J. Shimberg ; traducción: Agustín Cacique
by Barnes, Lisa-Ann L [autor] | Shimberg, David J [autor] | Cacique, Agustín [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.403 B261e]
(1).
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164.
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Promueva su negocio con publicidad gratuíta o casi... / Donna G. Albretch
by Albretch, Donna G [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 A341p]
(1).
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165.
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Tratamientos digital de señales / John G. Proakis, Dimitris B. Manalakis
by Proakis, John G [autor] | Manalakis, Dimitris G [autor]. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 621.3822 P962t]
(1).
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166.
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Administración de la seguridad total : seguridad salud y competitividad en el mercado mundial / David L. Goetsch
by Goetsch, David L [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 363.11 G599a]
(1).
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167.
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Psychology / Saul Kassin
by Kassin, Saul [autor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 150 K19p 1998]
(1).
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168.
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El poder de la promoción / Jeffrey Sussman
by Sussman, Jeffrey [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 S964p]
(1).
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169.
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Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción: Verania de Parres Cárdenas, Miguel Ángel Sánchez Carrión ; revisión técnica: Marcela Benassini Félix
by Keegan, Warren J [autor] | Green, Mark C [autor] | Parres Cárdenas, Verania de [traductor] | Sánchez Carrión, Miguel Ángel [traductor] | Benassini Félix, Marcela [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 K26f]
(1).
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170.
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Diseño de mecanismos : análisis y síntesis / Arthur G. Erdman, George N. Sandor
by Erdman, ARthur G [autor] | Sandor, George N [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 531.112 E66d]
(1).
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171.
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Ecuaciones diferenciales / Earl D. Rainville, Phillip E. Bedient, Richard E. Bedient ; traducción: Víctor Hugo Ibarra Mercado.
by Rainville, Earl David, 1907- [autor] | Bedient, Phillip Edward, 1922- [autor] | Bedient, Richard E [autor] | Ibarra, Víctor Hugo [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 515.35 R159e]
(1).
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172.
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Cómo hacer presentaciones exitosas : utilice su persuasión / Spring Asher, Wicke Chambers ; traducción: Ma. del Pilar Carril
by Asher, Spring [autor] | Chambers, Wicke [autor] | Carril, Ma. del Pilar [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Other title: Wooing and winning business.Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.452 A825c]
(1).
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173.
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Chemistry / John McMurry, Robert C. Fay.
by McMurry, John [autor] | Fay, Robert C [autor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 540 M479ch 1998]
(1).
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174.
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Multivariate data analysis./ Joseph F. Hair ... [et al.].
by Hair, Joseph F [autor]. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 519.535 M961]
(1).
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175.
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Investigación de operaciones: una introducción / Hamdy A. Taha ; traducción: Guadalupe Meza Staines, Ricardo Cruz ; revisión técnica: Ángel Fernández Gamero.
by Taha, Hamdy A [autor] | Meza Staines, Guadalupe [traductor] | Cruz, Ricardo [traductor] | Fernández Gamero, Ángel [revisor técnico]. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.4034 T128i 1998]
(3).
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176.
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Venda lo invisible: la mercadotecnia de los servicios intangibles / Harry Beckwith, traducción: Ma.del Pilar Carril
by Beckwith, Harry [autor] | Carril, Ma.del Pilar [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Naucalpan de Juárez : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B397v 1998]
(1).
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177.
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Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción: Adolfo Deras Quiñones
by Schiffman, Leon G [autor] | Lazar Kamuk, Leslie [autor] | Deras Quiñones, Adolfo [traductor]. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8342 S333c 1997]
(1).
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178.
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Neurociencia y conducta / Eric R. Kandel, James H. Schwartz, Thomas M. Jessue
by Kandel, Eric R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 616.8 K16n]
(1).
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179.
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Psicopatología del niño y del adolescente / Rita Wicks-Nelson, Allen C. Israel ; traducción: Isabel Ozores Santos, Eduardo Miño Muñoz.
by Wicks-Nelson, Rita [autor] | Israel, Allen C [autor] | Ozores Santos, Isabel [traductor] | Miñ Muñoz, Eduardo [traductor]. Edition: Primera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 618.9289 W637p]
(3).
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180.
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Estadística básica para las ciencias sociales y del comportamiento / Kenneth D. Hopkins, B. R. Hopkins, Gene V. Glass ; traducción: Ricardo Cruz Quintana
by Hopkins, Kenneth D [autor] | Hopkins, B. R [autor] | Glass, Gene V [autor] | Cruz Quintana, Ricardo [traductor]. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 300.212 H794e 1997]
(4).
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