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1.
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Marketing 5.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
by Kotler, Philip [autor] | Kartajaya, Hermawan [autor] | Setiawan, Iwan [autor]. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Editorial Almuzara, 2023Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87m 2023]
(1).
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2.
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Marketing 5.0
by Kotler, Philip [autor] | Kartajaya, Hermawan [autor] | Setiawan, Iwan [autor]. Edition: Primera ediciónMaterial type: Text; Format:
print
available online
; Literary form:
Not fiction
Publisher: [Lugar de publicación no identificado] : Lid Editorial Empresarial , 2021Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
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3.
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Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital
by Kotler, Philip [autor] | Kartajaya, Hermawan [autor] | Setiawan, Iwan [autor]. Material type: Text; Format:
print
available online
; Literary form:
Not fiction
Publisher: Madrid : Lid Editorial Empresarial , 2018Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
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4.
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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
by Kotler, Philip [autor] | Kartajaya, Hermawan [autor] | Setiawan, Iwan [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Wiley, 2017Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87mark]
(1).
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5.
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Principios de marketing
by Kotler, Philip [autor] | Armstrong, Gary [autor]. Edition: Decimoséptima ediciónMaterial type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mexico : Pearson Hispanoamerica, 2017Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
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6.
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Marketing management / Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: Decimoquinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson Education, 2016Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K874m 2016]
(1).
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7.
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Dirección de marketing
by Kotler, Philip [autor] | Keller, Kevin Lane [autor]. Edition: Decimoquinta ediciónMaterial type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2016Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
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8.
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Principios de marketing
by Kotler, Philip [autor] | Armstrong, Gary [autor]. Edition: Decimosegunda ediciónMaterial type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mexico : Pearson Educación de México, S.A. de C.V., 2008Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
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9.
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Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: Clara E. Rivera ; revisión técnica: Diana Dávila Ruiz [y otros cuatro]
by Kotler, Philip [autor] | Keller, Kevin Lane [autor] | Rivera, Clara E [traductor] | Dávila Ruiz, Diana [revisor técnico] | Tena Loeza, Estela [revisor técnico] | Ramos, María de los Ángeles [revisor técnico] | Sciarroni, Roberto [revisor técnico] | Kiesssling Davison, Kurt [revisor técnico]. Edition: Decimosegunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2006Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87d]
(3).
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10.
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Marketing an introduction / Gary Armstrong, Philip Kotler
by Armstrong, Gary | Kotler, Philip. Edition: Séptima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson : Prentice Hall, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 A735m]
(1).
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11.
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Marketing para turismo / Philip Kotler, John Bowen, James Makens ; coautores Ramón Rufín Moreno, Ma Dolores Reina Paz ; traducción Cristina Belló, Elena Blázquez, Raquel Nieto.
by Kotler, Philip | Makens, James C | Bowen, John T | Rufín Moreno, Ramón | Reina Paz, Ma. Dolores. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.89 K87m 2004]
(2).
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12.
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Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Roberto Escalona García ; revisión técnica: Ivonne Raso Arcaute
by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto [traductor] | Raso Arcaute, Ivonne [revisión técnica]. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87f 2003]
(3).
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13.
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Dirección de marketing : Philip Kotler ... [et al.]; traducción: Yago Moreno, José Hamad, Cristina Belló la edición del milenio /
by Kotler, Philip | Cámara, Dionicio | Grande, Adefonso | Cruz, Ignacio | Moreno, Yago [traductor] | Hamad, José [traductor] | Belló, Cristina [traductor]. Material type: Text; Format:
print
Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 D598 2000]
(1).
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14.
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Fundamentos de mercadotecnia / Philip kotler, Gary Armstrong ; traducción: Guadalupe Meza Staines
by Kotler, Philip [autor] | Armstrong, Gary [autor] | Meza Staines, Guadalupe [ traductor]. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 k87f 1998]
(1).
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15.
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Mercadotecnia para hotelería y turismo / Philip Kotler, John Bowen, James Makens
by Kotler, Philip | Makens, James | Bowen, John T. Edition: Primera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 338.47910688 K87m]
(1).
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16.
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Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción: Arturo Córdova Just
by Kotler, Philip [autor] | Córdova Just, Arturo [traductor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87d 1996]
(1).
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17.
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Dirección de la mercadotecnia : analisis, planificación, aplicación y control / Philip Kotler ; traducción Eugenia Rosete Solís, Mercedes Córdoba y Magro
by Kotler, Philip [autor] | Solís, Eugenia Rosete [traductor] | Córdoba y Magro, Mercedes [traductor]. Edition: Séptima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87d 1993]
(3).
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18.
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Fundamentos de marketing / Carmelina Vega, Olga Bocigas ; prólogo: Philip Kotler
by Vela, Carmelina [autor] | Bocigas, Olga [autor] | Kotler, Philip [prologuista]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 V432f]
(1).
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19.
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Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción: Guillermina Cuevas Mesa
by Kotler, Philip | Armstrong, Gary | Cuevas Mesa, Guillermina [traductor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87f 1991]
(2).
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20.
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Mercadotecnia / Philip Kotler
by Kotler, Philip. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1989Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87m 1989]
(2).
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