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Fundamentos de mercadotecnia / Philip Kotler ; traducción de Rosa María Rosas Sánchez
By: Kotler, Philip
.
Contributor(s): Rosas Sánchez, Rosa María, trad.
Material type: 
TextPublisher: México : Prentice Hall Hispanoamericana, 1985Description: xxiii, 648 p.ISBN: 9688800252.Subject(s): MercadeoDDC classification: 658.8 K87f 1985
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 K87f 1985 (Browse shelf) | Ej.1 | Available | 900128 |
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| 658.8 K87d 1996 Dirección de mercadotecnia : análisis, planeación, implementación y control / | 658.8 K87d 2000 Los diez pecados capitales del marketing : | 658.8 K87e Estudios de mercadotecnia / | 658.8 K87f 1985 Fundamentos de mercadotecnia / | 658.8 K87f 1991 Fundamentos de mercadotecnia / | 658.8 K87f 1991 Fundamentos de mercadotecnia / | 658.8 k87f 1998 Fundamentos de mercadotecnia / |