Catalog - Resource Center for Learning and Research
Back to Site - CRAI LibraryCatalog - Resource Center for Learning and Research
Back to Site - CRAI LibraryItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Libro (general) | Biblioteca Central UNIBE | General | 658.83 L218m (Browse shelf) | Ej. 1 | Available | 12C0185 |
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658.83 K55i 1998 Investigación de mercados : | 658.83 K55i 1998 Investigación de mercados : | 658.83 K87m Mercadeo de servicios profesionales / | 658.83 L218m MKTG4 : | 658.83 L864i Introducción a la investigación de mercados / | 658.83 L966i Investigación de marketing : | 658.83 L973p El plan de mercadeo: cómo prepararlo y ponerlo en marcha / |
Includes bibliographical references and index.
This book offers a fresh take on marketing in the current world. Great for broadening perspective and improving your marketing strategies and becoming more creative as a professional. However, I felt that parts of this book could have offered more detail and thorough explanation.