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Boone & Kurtz's contemporary business / David L. Kurtz.
By: Kurtz, David L
.
Contributor(s): Boone, Louis E.
Material type: 
TextPublisher: Hoboken : John Wiley & Sons, 2012Edition: 15ª edición.Description: 1 volumen (varias paginaciones) : ilustraciones en color ; 24 x 29 cm.ISBN: 9781118291986 (hardback); |a 9781118218167 (binder ready version).Other title: Contemporary business.Uniform titles: Contemporary business Subject(s): NegociosDDC classification: 658 K969b 2012
Contents:
BUSINESS IN A GLOBAL ENVIRONMENT
1. The changing face of business
2. Business ethics and social responsability
3. Economic challenges facing contemporary business
4. Competing in world markets
STARTING AND GROWING YOUR BUSINESS
5. Forms of business ownership and organization
6. Starting your own business: the entrepreneurship alternative
MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS
7. Management, leadership, and the internal organization
8. Human resource management: from recruitment to labor relations
9. Top performance through empowerment, teamwork, and communication
10. Production and operations management
MARKETING MANAGEMENT
11. Customer driven marketing
12. Product and distribution strategies
13. Promotion and pricing strategies
MANAGING TECHNOLOGY AND INFORMATION
14. Using technology to manage information
MANAGING FINANCIAL RESOURCES
15. Understanding accounting and financial statements
16. The financial management
17. Financial management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658 K969b 2012 (Browse shelf) | Ej. 1 | Available | 190353 |
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| 658 K82e 2007 Elementos de administración : | 658 K82e 2007 Elementos de administración : | 658 K92m Management / | 658 K969b 2012 Boone & Kurtz's contemporary business / | 658 L432m Management : funciones, estilos y desarrollo / | 658 L616t Teoría y problemas de introducción a la administración y organización de empresas / | 658 L665e Enfoques cuantitativos a la administración / |
Incluye bibliografía e índice
BUSINESS IN A GLOBAL ENVIRONMENT
1. The changing face of business
2. Business ethics and social responsability
3. Economic challenges facing contemporary business
4. Competing in world markets
STARTING AND GROWING YOUR BUSINESS
5. Forms of business ownership and organization
6. Starting your own business: the entrepreneurship alternative
MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS
7. Management, leadership, and the internal organization
8. Human resource management: from recruitment to labor relations
9. Top performance through empowerment, teamwork, and communication
10. Production and operations management
MARKETING MANAGEMENT
11. Customer driven marketing
12. Product and distribution strategies
13. Promotion and pricing strategies
MANAGING TECHNOLOGY AND INFORMATION
14. Using technology to manage information
MANAGING FINANCIAL RESOURCES
15. Understanding accounting and financial statements
16. The financial management
17. Financial management