|
|
161.
|
Fundamentos de mercadotecnia internacional / Wanen J. Keegan, Mark C. Green
by Keegan, Wanen J [autor] | Green, Mark C [autor]. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 K26f]
(1).
|
|
|
162.
|
Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubais, Alex Rovisa Celma
by Dubais, Bernard [autor] | Rovisa Celma, Alex [autor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8342 D815c]
(1).
|
|
|
163.
|
Investigación de mercados / William G. Zikmund ; traducción: Miguel Ángel Sanchez Carrión
by Zikmund, William G [autor] | Sanchez Carrión, Miguel Ángel [traductor]. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 Z68i 1998]
(3).
|
|
|
164.
|
Publicidad creativa / John Caples ; traducción: Alejandra Medrano
by Caples, John [autor] | Medrano, Alejandra [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 C244p]
(1).
|
|
|
165.
|
Promoción y publicidad : guía para el asesor empresarial / Reece A. Franklin
by Franklin, Reece A [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 F833p]
(1).
|
|
|
166.
|
Estrategias cliente-servidor para el siglo XXI / Lisa-Ann L. Barnes, David J. Shimberg ; traducción: Agustín Cacique
by Barnes, Lisa-Ann L [autor] | Shimberg, David J [autor] | Cacique, Agustín [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.403 B261e]
(1).
|
|
|
167.
|
Promueva su negocio con publicidad gratuíta o casi... / Donna G. Albretch
by Albretch, Donna G [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 A341p]
(1).
|
|
|
168.
|
Tratamientos digital de señales / John G. Proakis, Dimitris B. Manalakis
by Proakis, John G [autor] | Manalakis, Dimitris G [autor]. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 621.3822 P962t]
(1).
|
|
|
169.
|
Administración de la seguridad total : seguridad salud y competitividad en el mercado mundial / David L. Goetsch
by Goetsch, David L [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 363.11 G599a]
(1).
|
|
|
170.
|
Psychology / Saul Kassin
by Kassin, Saul [autor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 150 K19p 1998]
(1).
|
|
|
171.
|
El poder de la promoción / Jeffrey Sussman
by Sussman, Jeffrey [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 S964p]
(1).
|
|
|
172.
|
Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción: Verania de Parres Cárdenas, Miguel Ángel Sánchez Carrión ; revisión técnica: Marcela Benassini Félix
by Keegan, Warren J [autor] | Green, Mark C [autor] | Parres Cárdenas, Verania de [traductor] | Sánchez Carrión, Miguel Ángel [traductor] | Benassini Félix, Marcela [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 K26f]
(1).
|
|
|
173.
|
Diseño de mecanismos : análisis y síntesis / Arthur G. Erdman, George N. Sandor
by Erdman, ARthur G [autor] | Sandor, George N [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 531.112 E66d]
(1).
|
|
|
174.
|
Ecuaciones diferenciales / Earl D. Rainville, Phillip E. Bedient, Richard E. Bedient ; traducción: Víctor Hugo Ibarra Mercado.
by Rainville, Earl David, 1907- [autor] | Bedient, Phillip Edward, 1922- [autor] | Bedient, Richard E [autor] | Ibarra, Víctor Hugo [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 515.35 R159e]
(1).
|
|
|
175.
|
Cómo hacer presentaciones exitosas : utilice su persuasión / Spring Asher, Wicke Chambers ; traducción: Ma. del Pilar Carril
by Asher, Spring [autor] | Chambers, Wicke [autor] | Carril, Ma. del Pilar [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Other title: Wooing and winning business.Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.452 A825c]
(1).
|
|
|
176.
|
Chemistry / John McMurry, Robert C. Fay.
by McMurry, John [autor] | Fay, Robert C [autor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 540 M479ch 1998]
(1).
|
|
|
177.
|
Multivariate data analysis./ Joseph F. Hair ... [et al.].
by Hair, Joseph F [autor]. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 519.535 M961]
(1).
|
|
|
178.
|
Investigación de operaciones: una introducción / Hamdy A. Taha ; traducción: Guadalupe Meza Staines, Ricardo Cruz ; revisión técnica: Ángel Fernández Gamero.
by Taha, Hamdy A [autor] | Meza Staines, Guadalupe [traductor] | Cruz, Ricardo [traductor] | Fernández Gamero, Ángel [revisor técnico]. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.4034 T128i 1998]
(3).
|
|
|
179.
|
Venda lo invisible: la mercadotecnia de los servicios intangibles / Harry Beckwith, traducción: Ma.del Pilar Carril
by Beckwith, Harry [autor] | Carril Villarreal, María del Pilar [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Naucalpan de Juárez : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B397v 1998]
(1).
|
|
|
180.
|
Financiamiento de proyectos : técnicas modernas de ingeniería económica / John D. Finnerty
by Finnerty, John D [autor] | Navarro Salas, Rodolfo [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.404 F514f]
(1).
|