|
|
61.
|
Reingeniería de ventas (basada en el cliente) / Mark Blessington, Bill O'Connell ; traducción: Magaly Bernal Osorio, Leonardo Cano
by Blessington, Mark | O'Connell, Bill | Bernal Osorio, Magaly | Cano, Leonardo [traductor]. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.81 B647r]
(1).
|
|
|
62.
|
Gestión Material type:  Continuing resource; Format:
print
Publisher: Buenos Aires : HSM Argentina, S. A., 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: PP 658 G393]
(1).
|
|
|
63.
|
Marketing al revés : como convertir a sus anteriores clientes en sus mejores clientes / Goerge R. Walther ; traducción: Octavio Posada Salazar, María Victoria Mejía Duque ; revisión técnica: Alberto Narváez Rozo
by Walther, Goerge R [autor] | Posada Salazar, Octavio [traductor] | Mejía Duque, María Victoria [traductor] | Narváez Rozo, Alberto [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 W237m]
(2).
|
|
|
64.
|
Teoría y Aplicaciones del marketing / José Luis d Córdoba Villar, José Mª Torre Romer
by Córdoba Villar, José Luis de | Torres Romer, José Mª. Edition: Tercera edición corregidaMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C796t]
(1).
|
|
|
65.
|
Gerencia de la 4tª. gereración : domine la convengencia evolutiva de la administración y la revolución de la calidad / Brian J. Joiner
by Joiner, Brian J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.409 J74g]
(5).
|
|
|
66.
|
New work habits for a radically changing world / Price Pritchett
by Pritchett, Price [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Dallas : Pritchett Associates, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: F - 2113]
(1).
|
|
|
67.
|
Building customer loyalty : how you can help keep customers returning / Barbara A. Glanz
by Glanz, Barbara A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin Professional Publishing : Mirror Press, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.812 G546b]
(1).
|
|
|
68.
|
Marketíng en las empresas de servicios : compita mediante calidad / Leonard L. Berry, A. Parasuraman ; traducción: Jorge Cárdenas Nannetti
by Berry, Leonard L, 1942- [autor] | Parasumaran, A [autor] | Cárdenas Nannetti, Jorge, 1906-2007 [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Grupo Editorial Norma, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B534m]
(1).
|
|
|
69.
|
El efecto dominó / Donald J. Vlcek ; traducción Rosa María Rosas Sanchez
by Vlcek, Donald J | Davidson, Jeffrey P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.4 V867e]
(2).
|
|
|
70.
|
Cambios creativos en servicios / James L. Keskett, W. Earl Sasser, Christopher W. L. Hart
by Heskett, James L | Sasser, W. Earl | Hart, Christopher W. L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Diaz De Santos, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.812 H584c]
(2).
|
|
|
71.
|
Convierta a su empresa en la mejor : ¡ofrezca calidad total! / Barry Popplewell, Alan Wildsmith ; version en español: Hugo Ivan Escoffie ; revision: Martha Sánchez Fierros.
by Popplewell, Barry [autor] | Wildsmith, Alan [autor] | Escoffie, Hugo Iván [versión en español] | Sánchez Fierros, Martha [revisor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Editorial Limusa, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.562 P831c]
(1).
|
|
|
72.
|
Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavio Arnaldo Zwarg ; traducción: Luis O. Rodríguez Acosta
by Nogueira Cobra, Marcos Henrique | Rodríguez Acosta, Luis O [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 N778m]
(3).
|
|
|
73.
|
El estudiante es el cliente : conceptos de calidad para profesores universitarios / Héctor Manuel Rodríguez Cruz
by Rodríguez Cruz, Héctor Manuel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santo Domingo : Consejo Nacional de Educación Superior (CONES), 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: RD 378.97293 R696e]
(4).
|
|
|
74.
|
Servicio al cliente Material type:  Film; Type of visual material: Publisher: Bogotá : Edt. Mcgraw-Hill, 1900Availability: Items available for reference: Biblioteca Central UNIBE
[Call number: VT-0075]
(1).
|
|
|
75.
|
Detectando las necesidades del cliente Material type: Film; Type of visual material: Publisher: Bogotá : McGraw-Hill, 1900Availability: Items available for reference: Biblioteca Central UNIBE
[Call number: VT-0073]
(1).
|
|
|
76.
|
Como vender a clientes dificiles Material type: Film; Type of visual material: Publisher: Bogotá : McGraw-Hill, 1900Availability: Items available for reference: Biblioteca Central UNIBE
[Call number: VT-0072]
(1).
|