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La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción: Michel Angstadt

by Barabba, Vincent P [autor] | Zaltman, Gerald [autor] | Angstadt, Michel [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 B223v] (2).
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Investigación de mercados : principios y dinámica / Gerald Zaltman, Philip C. Burger ; prólogo: Josep Mª. Oroval i Planas

by Zaltman, Gerald [autor] | Burger, Philip C [autor] | Oroval i Planas, Josep Mª [prologuista].

Material type: Text Text; Format: print Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 Z22i] (4).