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1.
Marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson

by Hoffman, K. Douglas | Bateson, John E. G.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print Publisher: México : Cengage Learning Editores, 2012Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 H699m 2012] (2).
2.
Clientemanía : nunca es demasiado tarde para construir una empresa centrada en el cliente / Ken Blanchard, Jim Ballard, Fred Finch ; traducción, Almudena Villamizar G.

by Blanchard, Kenneth Hartley, 1939- [autor] | Ballard, Jim, 1933- | Finch, Frederic E | Villamizar G. Almudena [tr.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 B639c] (1).
3.
Marketing relacional / Carmen Barroso Castro, Enrique Martin Armario

by Barroso Castro, Carmen | Martin Armario, Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 B277m] (1).
4.
Mitos del marketing que están matando a los negocios : ­ no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman

by Claney, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C587m] (1).
5.
Marketing / John Stapleton

by Stapleton, John.

Edition: Séptima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Ediciones Pirámide, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S794m] (1).
6.
El mercado son personas : [el marketin en las empresas de servicios] / Josep Chías

by Chías, Josep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C532m] (1).