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1.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica: María de la Luz Ascanio Rivera [y otros veinte] ; traducción: María Jesús Herrero Díaz, Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada

by Kerin, Roger A | Hartley, Steven W | Rudelius, William | Ascanio Rivera, María de la Luz [revisora técnica] | Herrero Díaz, María Jesús [traductora] | Martínez Suárez, Nora Natalia [traductora] | Cevallos Almada, María Guadalupe [traductora].

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K394m 2014] (1).
2.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica: Roberto Garza-Castillón Cantú ; traducción: Nora Natalia Martínez Suárez , María Guadalupe Cevallos Almada

by Kerin, Roger A | Hartley, Steven William | Rudelius, William | Garza-Castillón Cantú, Roberto [revisor técnico] | Martínez Suárez, Nora Natalia [traductor] | Cevallos Almada, María Guadalupe [traductor].

Edition: Novena ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K394m 2009] (2).
3.
Marketing / Roger A. Kerin ... [et al.].

by Berkowitz, Eric N | Hartley, Steven W | Rudelius, William | Sánchez López, Rebeca Alicia | Tena Loeza, María Estela | Kerin, Roger A.

Edition: Séptima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M345 2004] (2).