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61.
Marketing : conceptos y estrategias / Willian M. Pride ; traducción Gloria E. Rosas Lopetegui

by Pride, Willian M [autor] | Rosas Lopetegui, Gloria E [traductor].

Edition: Novena ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P947m 1997] (2).
62.
Marketing internacional avanzado / Josep Bertrán

by Bertrán, Josep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 B548m] (1).
63.
Economía industrial / Luis Cabral

by Cabral, Luis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 338 C117e] (1).
64.
Compete : simulación dinámica de marketing / A. J. Faria, R. O. Wilsen Jr., D. S. Roussos

by Faria, A. J | Wilsen, Jr., R. O | Roussos, D. S.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F224c] (1).
65.
La investigación de mercados en un entorno de marketing/ William R. Dillon, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Edition: Primera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Irwin, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 D579in] (1).
66.
Enfoque : el único futuro de su empresa / Al Ries

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559e] (1).
67.
Administración de marketing : estrategías y programas / Joseph P. Guiltiman, Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui

by Guiltiman, Joseph | Paul, Gordon W. II. Paul, Gordon W.

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 G956a 1996] (1).
68.
El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios \1 del mundo / Jack Trout ; Steve Rivkin

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 T861n] (1).
69.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen

by Czinkota, Michael R | Ronkainen, Ilka A.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C998m 1996] (3).
70.
Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.575 S357n 1996] (2).
71.
Creatividad en el servicio : una estrategia competitiva para latinoamérica / Mauro Rodríguez Estrada, Ricardo Escobar Barrero

by Rodríguez Estrada, Mauro | Esscobar Barrero, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 R696c] (1).
72.
No cover image available
Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr

by Peter, J. Paul | Donnelly, Jr., James H.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478a] (1).
73.
No cover image available
Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Emma Navarro Vega.

by Fischer de la Vega, Laura | Navarro Vega, Alma Emma, aut.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 F534i 1996] (1).
74.
Reingeniería de ventas (basada en el cliente) / Mark Blessington, Bill O'Connell ; traducción: Magaly Bernal Osorio, Leonardo Cano

by Blessington, Mark | O'Connell, Bill | Bernal Osorio, Magaly | Cano, Leonardo [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.81 B647r] (1).
75.
El nuevo maximarketing : guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins, traducción: Roberto A. Haas

by Rapp, Stan | Collins, Thomas L | Haas, Roberto A [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R221n] (5).
76.
Compete : simulación dinámica de marketing A. J. Faria R. O. Nulsen D. S. Roussos.

by Faria, A. J | Roussos, D. S | Nulsen, R.O., Jr.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: F- 2929] (1).
77.
33 secretos eficaces para ventas por teléfono / Jeff Slutsky, Marc Slustky ; traducción Pilar V. Mscaró

by Slutsky, Jeff [autor] | Slustky, Marc [autor] | Mscaró, Pilar V [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 S634t] (3).
78.
Marketing estratégico / Jean-Jacques, Lambin ; traducción Salvador Miguel, Antonio Carlos Cuenca

by Lambin, Jean-Jacques.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224m 1996] (2).
79.
Marketing internacional / Philip R. Cateora ; traducción: Lino Santacruz Moctezuma; colaboración: Pablo A. Muñoz Gallegos.

by Cateora, Philip R | Santacruz Moctezuma, Lino [traductor] | Muñoz Gallegos, Pablo A [colaborador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 1995] (5).
80.
Casos prácticas de marketing / Lambin Jean-Jacques : traducción y adaptación: Nora Lado, Jaime Rivera

by Lambin, Jean-Jacques [autor] | Lado, Nora [traductor] | Rivera, Jaime [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224c] (1).