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	2.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción: Manuel Ortiz Staines. by Stanton, William J [autor] \| Etzel, Michael J [autor] \| Walker, Bruce J [autor] \| Ortiz Staines, Manuel [traductor]. Edition: Decimocuarta ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 2007] (1).
	3.	No cover image available Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker by Stanton, William J [autor] \| Etzel, Michael J [autor] \| Walker, Bruce J [autor] \| Palos Báez, Enrique [traductor] \| Davila Martínez, Francisco Javier [traductor]. Edition: Decimotercera ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 2004] (1).
	4.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: Séptima ediciónMaterial type: Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f] (1).
	5.	Fundamentos de marketing / William J. Stanton. Michael J. Etzel, Bruce J. Walker ; traducción: Rosa María Rosas Sánchez by Stanton, William J [autor] \| Etzel, Michael J [autor] \| Walker, Bruce J [autor] \| Rosas Sánchez, Rosa María [traductor]. Edition: Décima ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 1998] (3).
	6.	Fundamentos de marketing / Stanton William J., Michael J. Etzel, Bruce J. Walker ; traducción: C. P. Julio Coro Pando by Stanton, William J [autor] \| Etzel, Michael J [autor] \| Walker, Bruce J [autor] \| Coro Pando, C.P., Julio [traductor]. Edition: Quinta ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f] (1).
	7.	Instructor's manual to accompany fundamentals of marketing / William J. Stanton Michael J., Etzel Bruce J. Walker by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: Novena ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792i] (1).