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1.
Gestión del marketing social / Antonio Leal Jiménez.

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 L435g] (1).
2.
Marketing de guerra / Al Ries

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559m] (1).
3.
Marketing internacional avanzado / Josep Bertrán

by Bertrán, Josep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 B548m] (1).
4.
Política de precios : para hacer rentables las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner ; revisión técnica: Manuel Espitia

by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor] | Espitia, Manuel [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.816 M753p] (2).
5.
La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción: Michel Angstadt

by Barabba, Vincent P [autor] | Zaltman, Gerald [autor] | Angstadt, Michel [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 B223v] (2).
6.
Politica de precios : para hacer rentable las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner

by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.816 M753po] (1).
7.
El marketing como arma competitiva: cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake.

by Alfaro Drake, Tomás [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 A385m] (2).