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61.
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Marketing : conceptos y estrategias / Willian M. Pride ; traducción Gloria E. Rosas Lopetegui
by Pride, Willian M [autor] | Rosas Lopetegui, Gloria E [traductor]. Edition: Novena ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P947m 1997]
(2).
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62.
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Marketing internacional avanzado / Josep Bertrán
by Bertrán, Josep. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 B548m]
(1).
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63.
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Economía industrial / Luis Cabral
by Cabral, Luis. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 338 C117e]
(1).
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64.
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Compete : simulación dinámica de marketing / A. J. Faria, R. O. Wilsen Jr., D. S. Roussos
by Faria, A. J | Wilsen, Jr., R. O | Roussos, D. S. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 F224c]
(1).
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65.
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La investigación de mercados en un entorno de marketing/ William R. Dillon, Thomas J. Madden, Neil H. Firtle.
by Dillon, William R | Madden, Thomas J | Firtle, Neil H. Edition: Primera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Irwin, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 D579in]
(1).
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66.
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Enfoque : el único futuro de su empresa / Al Ries
by Ries, Al. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 R559e]
(1).
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67.
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Administración de marketing : estrategías y programas / Joseph P. Guiltiman, Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui
by Guiltiman, Joseph | Paul, Gordon W. II. Paul, Gordon W. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.802 G956a 1996]
(1).
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68.
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El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios \1 del mundo / Jack Trout ; Steve Rivkin
by Trout, Jack | Rivkin, Steve. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 T861n]
(1).
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69.
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Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen
by Czinkota, Michael R | Ronkainen, Ilka A. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C998m 1996]
(3).
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70.
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Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg
by Schnarch Kirberg, Alejandro. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.575 S357n 1996]
(2).
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71.
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Creatividad en el servicio : una estrategia competitiva para latinoamérica / Mauro Rodríguez Estrada, Ricardo Escobar Barrero
by Rodríguez Estrada, Mauro | Esscobar Barrero, Ricardo. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.812 R696c]
(1).
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72.
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Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr
by Peter, J. Paul | Donnelly, Jr., James H. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P478a]
(1).
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73.
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Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Emma Navarro Vega.
by Fischer de la Vega, Laura | Navarro Vega, Alma Emma, aut. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 F534i 1996]
(1).
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74.
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Reingeniería de ventas (basada en el cliente) / Mark Blessington, Bill O'Connell ; traducción: Magaly Bernal Osorio, Leonardo Cano
by Blessington, Mark | O'Connell, Bill | Bernal Osorio, Magaly | Cano, Leonardo [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.81 B647r]
(1).
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75.
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El nuevo maximarketing : guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins, traducción: Roberto A. Haas
by Rapp, Stan | Collins, Thomas L | Haas, Roberto A [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.835 R221n]
(5).
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76.
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Compete : simulación dinámica de marketing A. J. Faria R. O. Nulsen D. S. Roussos.
by Faria, A. J | Roussos, D. S | Nulsen, R.O., Jr. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: F- 2929]
(1).
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77.
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33 secretos eficaces para ventas por teléfono / Jeff Slutsky, Marc Slustky ; traducción Pilar V. Mscaró
by Slutsky, Jeff [autor] | Slustky, Marc [autor] | Mscaró, Pilar V [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 S634t]
(3).
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78.
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Marketing estratégico / Jean-Jacques, Lambin ; traducción Salvador Miguel, Antonio Carlos Cuenca
by Lambin, Jean-Jacques. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 L224m 1996]
(2).
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79.
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Marketing internacional / Philip R. Cateora ; traducción: Lino Santacruz Moctezuma; colaboración: Pablo A. Muñoz Gallegos.
by Cateora, Philip R | Santacruz Moctezuma, Lino [traductor] | Muñoz Gallegos, Pablo A [colaborador]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C359m 1995]
(5).
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80.
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Casos prácticas de marketing / Lambin Jean-Jacques : traducción y adaptación: Nora Lado, Jaime Rivera
by Lambin, Jean-Jacques [autor] | Lado, Nora [traductor] | Rivera, Jaime [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 L224c]
(1).
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