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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
by Kotler, Philip, 1931- [autor] | Bowen, John (John T.), 1948- [autor] | Baloglu, Seyhmus [autor] | Morosan, Cristian [colaborador]. Edition: Octava ediciónMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, 2022Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 338.4791 K87m 2022]
(1).
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2.
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Marketing management / Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: Decimoquinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson Education, 2016Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K874m 2016]
(1).
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3.
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Dirección de marketing
by Kotler, Philip [autor] | Keller, Kevin Lane [autor]. Edition: Decimoquinta ediciónMaterial type: Text; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2016Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
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4.
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Marketing turístico
by Kotler, Philip, autor | Bowen, John T [autor] | Makens, James C [autor]. Edition: Sexta ediciónMaterial type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mexico : Pearson Educación, 2014Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
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5.
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Marketing management / Philip Kotler, Kevin Lane Keller
by Kotler, Philip, 1931- [autor] | Keller, Kevin Lane, 1956- [autor]. Edition: Decimotercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson : Prentice Hall, 2009Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K874m 2009]
(1).
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6.
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Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Mónica Gabriela Martínez Gay ; revisión técnica: Roberto Garza Castillón Cantú ... [y otros cinco]
by Kotler, Philip, 1941 [autor] | Armstrong, Gary [autor] | Martínez Gay, Mónica Gabriela [traductor] | Garza Castillo Cantú, Roberto [revisor técnico] | Corro Villanueva, José Santiago [revisor técnico] | Figueroa Cruces, Magdalena [revisor técnico] | Fournier, Agnes [revisor técnico] | Tena, Estela [revisor técnico] | Barreiro, Iván [revisor técnico]. Edition: Octava ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K874f 2008]
(4).
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7.
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Principios de marketing
by Kotler, Philip [autor] | Armstrong, Gary [autor]. Edition: Decimosegunda ediciónMaterial type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mexico : Pearson Educación de México, S.A. de C.V., 2008Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
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8.
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Marketing internacional de lugares y destinos : estrategias para la atracción de clientes y negocios en Latinoamérica / Philip Kotler [y otros tres] ; traduccíon: Víctor Campos Olguín ; revisión técnica: Matthew G. Whitehouse.
by Kotler, Philip [autor] | Gertner, David [autor] | Rein, Irving [autor] | Haider, Ronald [autor] | Campos Holguin, Victor [traductor] | Whitehouse, Matthew G [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 M345í 2007]
(2).
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9.
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Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: Clara E. Rivera ; revisión técnica: Diana Dávila Ruiz [y otros cuatro]
by Kotler, Philip [autor] | Keller, Kevin Lane [autor] | Rivera, Clara E [traductor] | Dávila Ruiz, Diana [revisor técnico] | Tena Loeza, Estela [revisor técnico] | Ramos, María de los Ángeles [revisor técnico] | Sciarroni, Roberto [revisor técnico] | Kiesssling Davison, Kurt [revisor técnico]. Edition: Decimosegunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2006Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87d]
(3).
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10.
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Marketing an introduction / Gary Armstrong, Philip Kotler
by Armstrong, Gary | Kotler, Philip. Edition: Séptima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson : Prentice Hall, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 A735m]
(1).
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11.
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Marketing para turismo / Philip Kotler, John Bowen, James Makens ; coautores Ramón Rufín Moreno, Ma Dolores Reina Paz ; traducción Cristina Belló, Elena Blázquez, Raquel Nieto.
by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C | Rufín Moreno, Ramón | Reina Paz, Ma. Dolores. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.89 K87m 2004]
(2).
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12.
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Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Roberto Escalona García ; revisión técnica: Ivonne Raso Arcaute
by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto [traductor] | Raso Arcaute, Ivonne [revisión técnica]. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87f 2003]
(3).
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13.
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Dominio del marketing / Philip Kotler , Gary Armstong
by Kotler, Philip | Armstong, Gary. Material type:  Computer file; Format:
electronic
Publisher: México : Pearson Educación, 2003Availability: Items available for reference: Biblioteca Central UNIBE
[Call number: CD-0369]
(2).
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