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21.
Marketing internacional / Juan B. García Sordo

by García Sordo, Juan B [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 G216ma] (2).
22.
Gestión de instituciones educativas inteligentes / Evaristo Martin Fernández

by Martin Fernández, Evaristo [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 371.2 M379g] (2).
23.
Marketing internacional / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 2001] (2).
24.
Administración estratégica / Arthur A. Thompson, A. J. Strickland III ; traducción Guadalupe Meza Staines ; revisión técnica: Victoria Eroza, Oscar Armando Beltrán Ronderos

by Thompson, Arthur A [autor] | Strickland III, A. J [autor] | Meza Staines, Guadalupe [traductor] | Eroza, Victoria [revisor técnico] | Beltrán Ronderos, Oscar Armando [revisor técnico].

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.401 T468a 2001] (1).
25.
Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S357n] (1).
26.
La empresa adaptable : en la era de la información asimilar los cambios no es todo es lo único / Stephan H. Heackel

by Haeckel, Stephan H.

Material type: Text Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.406 H133e] (1).
27.
SMART: lo fundamental y lo más efectivo acerca de la estrategia / Richard Koch

by Koch, Richard [autor] | Avila de Barón, Cecilia [traductor] | Rodríguez Devis, Julio Mario [revisor técnico] | Pertuz Molina, Rodrigo | Ruiz M., Consuelo E [Jefe de producción].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.4038 K76f] (1).
28.
Marketing de guerra / Al Ries

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559m] (1).
29.
Dirección por servicio : la otra calidad la única reingeniería / Joan Ginebra, Rafael Arana de la Garza

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 G492d] (4).
30.
El manejo de las crisis en las empresas / José Arturo García Bentancourt ; revisión técnica: Fernando Suescún Mutis.

by Garcia Betancourt, José Arturo [autor] | Suescún Mutis, Fernando [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.4 G216m 1999] (4).
31.
Acción estratégica / José Mario Álvarez de Novales

by Álvarez de Novales, José Mario [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.4012 A473a] (1).
32.
Dirección y administración estratégicas : conceptos casos y lecturas / Arthur Thompson, A. J. Stricklend III ; traducción: Patricia Ibarra Colado, Miguel Ángel Sánchez Carrión

by Thonmpson, Jr. Arthur A [autor] | Stricklend III, A. J [autor] | Ibarra Colado, Patricia [traductor] | Sánchez Carrión, Miguel Ángel [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.4012 T468d] (1).
33.
Marketing para no conocedores / J. Paul Peter

by Peter, J. Paul [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478m] (1).
34.
Planeación estratégica aplicada / Leonard D. Goodstein, Timothy M. Nolan, J. William Pfeiffer

by Goodstein, Lenard D [autor] | Nolan, Tinothy M [autor] | Pfeiffer, J. William [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.4012 G655p] (1).
35.
Strategic management : concepts and cases / Arthur A. Thompson, A. J.Strickland

by Thompson, Arthur A [autor] | Strickland III, A. J [autor].

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.4012 T468s 1998] (1).
36.
Negocios internacionales : un enfoque de administración estratégica / Alan M. Rugman, Richard M. Hodgetts ; traducción: Rosa María Rosas Sánchez ; revisión técnica: Armando Sánchez Soto, Juan Bruno García Sordo

by Rugman, Alan M | M. Hodgetts, Richard | Rosas Sánchez, Rosa María [traductor] | Sánchez Soto, Armando [revisor técnico] | García Sordo, Juan bruno [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.18 R932n] (4).
37.
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Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr

by Peter, J. Paul | Donnelly, Jr., James H.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478a] (1).
38.
Mitos del marketing que están matando a los negocios : ­ no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman

by Claney, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C587m] (1).
39.
Planeación y organización de empresas / Guillermo Gómez Ceja

by Gómez Ceja, Guillermo [autor].

Edition: Octava ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.402 G633p 1994] (2).
40.
Futuros y opciones en la gestión de carteras / Eduardo Martínez Abascal ; prologo de Rafael Termes

by Martínez Abascal Eduardo [autor] | Termes. Rafael [prologuista].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill : Instituto de Estudios Superiores de la Empresa (IESE), 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.4012 M385f] (1).